LinkedIn is the social network that is mainly involved in professional contacts networks and its aim is to create and maintain online relationships, but on the basis of business contacts.
This social network is critical on two fronts: in the B2B (business to business) as it allows you to create collaborations and participation in working groups between various brands; in personal branding, as it is the alternative digital business card or curriculum: is an online space where you can publish your current professional position, your education and your work experience.
What does personal branding mean?
“Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.
Personal Branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.” (source: Wikipedia)
Among the various ways of promoting yourselves, nowadays the one that stands out more insistently is definitely the effective management of your LinkedIn profile.
LinkedIn is a professional social network that collects millions of users and, for this reason, standing out from the crowd is not so simple: to bring out your presence, you need to update your profile, cultivate your network and promote yourselves in the right way with the skills. […]